Introducing the NEW Defining Curl Gel

Expertly crafted with Irish Moss, Red Algae and Sea Buckthorn to define, nourish and care for your curls.
For curly, coily and wavy hair

Your curly hair heroes

The BY SELINA  sustainable curly collection is lovingly formulated by Selina and a small team of expert scientists. At the heart of BY SELINA is great quality curly products crafted with science, sustainability & simplicity in mind. 


Loved by curls everywhere

Game changing curly hair products!

Claire Lendon
The Curl Consultant Claire

I’ve been loving and using By Selina from the beginning. 

As a curly girl myself and a curl stylist the hydration, moisture and shine from the products for such a small amount is amazing. 

The thought behind it all and Selina’s integrity in finding eco-friendly ingredients to packaging, so conscious with everything. 

Exeter, Devon

Life Changing, Consistent Results

All of these products are so gentle on the scalp and give such amazing consistent beautiful curls! Selina is also such a beautiful soul too and it is now my holy grail/staple brand!

shop by hair type

Your hair, your style

scientifically formulated

Made in the UK

All of the BY SELINA formulations are created using the finest vegan ingredients. The entire BY SELINA collection is pH balanced, ensuring your cuticle lays down flat giving your curls amazing shine. Our specially designed curly products are highly concentrated and packed with nourishing, beneficial active ingredients that seek out and bind to damaged strands of hair helping your curls to stay strong and healthy. 


We're obsessed with your curls

Join the BY SELINA sustainable curly community on socials @byselinaofficial

Exeter, UK
Devon, UK
Exeter, UK
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