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A question I get asked regularly here at BY SELINA by the plastic free curly community is, “How do I create root volume in my curls”. Although the majority of…

Hello Curlies, I hope you are all keeping safe and well. I understand that sometimes looking after our curls and using products specifically designed for curls can often take some…

Hello Curly, I hope you have all been keeping well. I am so excited to be writing this blog post to introduce to the changes I am making at BY…

Hey there curly, so you are currently on the road to embracing your curls, that’s awesome! While transitioning and learning how to care for your curls it can sometimes be…

Hey there curly, so you have decided to stop battling against your curls and want to start embracing them, great choice! I have been curly my whole life and generally…

What is pH? pH stands for "the power of hydrogen" or "hydrogen potential". It is the scale used to specify how acid or alkaline a solution is. The pH scale…

The curly community was completely rumbled this week when news broke that sodium hydroxide (also known as lye) was no longer “Curly Girl” friendly. Facebook groups and Instagram were awash…

BY SELINA - Caring for your curls With the start of the New Year I wanted to put together my top tips for caring for your curls. There is so…