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Sustainably created curl care for beautiful, effortless curls, waves and coils.
Your curly hair heroes
The BY SELINA sustainable curly collection is lovingly formulated by Selina and a small team of expert scientists. At the heart of BY SELINA is great quality curly products crafted with science, sustainability & simplicity in mind.
- Sulphate, silicone & paraben free
- Curl friendly
- Vegan
- Cruelty free
- Eco-friendly packaging
- Small, woman founded business
Loved by curls everywhere
Game changing curly hair products!
Oh my god, I’m loving my curls now with Selina’s products.
I’ve been loving and using By Selina from the beginning.
As a curly girl myself and a curl stylist the hydration, moisture and shine from the products for such a small amount is amazing.
The thought behind it all and Selina’s integrity in finding eco-friendly ingredients to packaging, so conscious with everything.
Made in the UK
All of the BY SELINA formulations are created using the finest vegan ingredients. The entire BY SELINA collection is pH balanced, ensuring your cuticle lays down flat giving your curls amazing shine. Our specially designed curly products are highly concentrated and packed with nourishing, beneficial active ingredients that seek out and bind to damaged strands of hair helping your curls to stay strong and healthy.
We're obsessed with your curls
Join the BY SELINA sustainable curly community on socials @byselinaofficial
