Website now closed. Thank-you for your support!
Shop the latest products
Sustainably created curl care for beautiful, effortless curls, waves and coils.
- Sale!
Out of stock Strengthening Curl Cream
£6.85Restorative Protein Drops
£25.00+Defining Curl Gel
£6.85
Your curly hair heroes
The BY SELINA sustainable curly collection is lovingly formulated by Selina and a small team of expert scientists. At the heart of BY SELINA is great quality curly products crafted with science, sustainability & simplicity in mind.
- Sulphate, silicone & paraben free
- Curl friendly
- Vegan
- Cruelty free
- Eco-friendly packaging
- Small, woman founded business
Loved by curls everywhere
Game changing curly hair products!
Love getting my parcels as they arrive quickly and beautifully wrapped with a lovely hand written card. The new defining hair gel is another great product to add to the other fabulous range by Selina. The gel gave really good hold and my curls stayed defined. Thank you Selina keep making great products xx
I’ve been loving and using By Selina from the beginning.
As a curly girl myself and a curl stylist the hydration, moisture and shine from the products for such a small amount is amazing.
The thought behind it all and Selina’s integrity in finding eco-friendly ingredients to packaging, so conscious with everything.
Made in the UK
All of the BY SELINA formulations are created using the finest vegan ingredients. The entire BY SELINA collection is pH balanced, ensuring your cuticle lays down flat giving your curls amazing shine. Our specially designed curly products are highly concentrated and packed with nourishing, beneficial active ingredients that seek out and bind to damaged strands of hair helping your curls to stay strong and healthy.
We're obsessed with your curls
Join the BY SELINA sustainable curly community on socials @byselinaofficial
