Website now closed. Thank-you for your support!

Website is now closed. Thank-you all for your support. I am now working through packaging up your orders. Products can be purchased from Tamed and Wild in Bristol, ideally in-person from the salon, but some orders can be posted.
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Sustainably created curl care for beautiful, effortless curls, waves and coils.

For curly, coily and wavy hair

Your curly hair heroes

The BY SELINA  sustainable curly collection is lovingly formulated by Selina and a small team of expert scientists. At the heart of BY SELINA is great quality curly products crafted with science, sustainability & simplicity in mind. 

Testimonials

Loved by curls everywhere

Game changing curly hair products!

Red
Trustpilot

Plastic Free Curly Girl method

The curly girl method can be completely plastic free thanks to By Selina Products. I have invested in all of the products and my hair has never been happier and curlier.

As a small business Selina adds a LOVELY personal touch to her deliveries, and the release of the defining curl gel has been a revelation for my curly wurly world.

I cannot recommend her products and plastic free ethos enough, and if you have curly or wavy hair and a conscience- her products are for you!

UK
Rachel
Trustpilot

Life Changing, Consistent Results

All of these products are so gentle on the scalp and give such amazing consistent beautiful curls! Selina is also such a beautiful soul too and it is now my holy grail/staple brand!

UK
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Your hair, your style

scientifically formulated

Made in the UK

All of the BY SELINA formulations are created using the finest vegan ingredients. The entire BY SELINA collection is pH balanced, ensuring your cuticle lays down flat giving your curls amazing shine. Our specially designed curly products are highly concentrated and packed with nourishing, beneficial active ingredients that seek out and bind to damaged strands of hair helping your curls to stay strong and healthy. 

Instagram

We're obsessed with your curls

Join the BY SELINA sustainable curly community on socials @byselinaofficial

Kathy
UK
Dan
Exeter, UK
Sophia
Devon, UK
Jade
Exeter, UK
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