Website now closed. Thank-you for your support!

Website is now closed. Thank-you all for your support. I am now working through packaging up your orders. Products can be purchased from Tamed and Wild in Bristol, ideally in-person from the salon, but some orders can be posted.
New in

Shop the latest products

Sustainably created curl care for beautiful, effortless curls, waves and coils.

For curly, coily and wavy hair

Your curly hair heroes

The BY SELINA  sustainable curly collection is lovingly formulated by Selina and a small team of expert scientists. At the heart of BY SELINA is great quality curly products crafted with science, sustainability & simplicity in mind. 

Testimonials

Loved by curls everywhere

Game changing curly hair products!

Gill
Trustpilot

I was so happy to receive my BY SELINA Defining Curl Gel recently. The new formula is amazing and my curls are really defined yet super soft. The gel arrived promptly and was packaged beautifully. I especially liked the little personal note included. I will definitely be purchasing again in the future and would highly recommend this product to other curlies.

UK
Sharon
Trustpilot

Oh my god, I’m loving my curls now with Selina’s products.

UK
shop by hair type

Your hair, your style

scientifically formulated

Made in the UK

All of the BY SELINA formulations are created using the finest vegan ingredients. The entire BY SELINA collection is pH balanced, ensuring your cuticle lays down flat giving your curls amazing shine. Our specially designed curly products are highly concentrated and packed with nourishing, beneficial active ingredients that seek out and bind to damaged strands of hair helping your curls to stay strong and healthy. 

Instagram

We're obsessed with your curls

Join the BY SELINA sustainable curly community on socials @byselinaofficial

Kathy
UK
Dan
Exeter, UK
Sophia
Devon, UK
Jade
Exeter, UK
Subscribe for more By Selina

Subscribe to the BY SELINA newsletter for information on exclusive curly product launches, restocks and lovely sustainable curl care tips & tricks.