Introducing Bundle & Save!

Purchase 1 litre of your favourite BY SELINA Curl Cleanser & Conditioner or Scalp & Curl Cleansing Shampoo over on our Bundle & Save range.
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Sustainably created curl care for beautiful, effortless curls, waves and coils.

For curly, coily and wavy hair

Your curly hair heroes

The BY SELINA  sustainable curly collection is lovingly formulated by Selina and a small team of expert scientists. At the heart of BY SELINA is great quality curly products crafted with science, sustainability & simplicity in mind. 


Loved by curls everywhere

Game changing curly hair products!

Claire Lendon
The Curl Consultant Claire

I’ve been loving and using By Selina from the beginning. 

As a curly girl myself and a curl stylist the hydration, moisture and shine from the products for such a small amount is amazing. 

The thought behind it all and Selina’s integrity in finding eco-friendly ingredients to packaging, so conscious with everything. 

Exeter, Devon

This shampoo is the most soothing for my scalp and uplifting for my wellbeing. The fragrance is my favourite; I always feel so much better after using this. I’m going to keep coming back for more! The service By Selina is top notch.

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Your hair, your style

scientifically formulated

Made in the UK

All of the BY SELINA formulations are created using the finest vegan ingredients. The entire BY SELINA collection is pH balanced, ensuring your cuticle lays down flat giving your curls amazing shine. Our specially designed curly products are highly concentrated and packed with nourishing, beneficial active ingredients that seek out and bind to damaged strands of hair helping your curls to stay strong and healthy. 


We're obsessed with your curls

Join the BY SELINA sustainable curly community on socials @byselinaofficial

Exeter, UK
Devon, UK
Exeter, UK
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