Your New Autumn Styler

Expertly crafted with with a low glycerine content and curl loving ingredients such as Irish Moss, Red Algae and Sea Buckthorn to define, nourish and care for your curls this autumn.
For curly, coily and wavy hair

Your curly hair heroes

The BY SELINA  sustainable curly collection is lovingly formulated by Selina and a small team of expert scientists. At the heart of BY SELINA is great quality curly products crafted with science, sustainability & simplicity in mind. 


Loved by curls everywhere

Game changing curly hair products!


I was so happy to receive my BY SELINA Defining Curl Gel recently. The new formula is amazing and my curls are really defined yet super soft. The gel arrived promptly and was packaged beautifully. I especially liked the little personal note included. I will definitely be purchasing again in the future and would highly recommend this product to other curlies.


Life Changing, Consistent Results

All of these products are so gentle on the scalp and give such amazing consistent beautiful curls! Selina is also such a beautiful soul too and it is now my holy grail/staple brand!

shop by hair type

Your hair, your style

scientifically formulated

Made in the UK

All of the BY SELINA formulations are created using the finest vegan ingredients. The entire BY SELINA collection is pH balanced, ensuring your cuticle lays down flat giving your curls amazing shine. Our specially designed curly products are highly concentrated and packed with nourishing, beneficial active ingredients that seek out and bind to damaged strands of hair helping your curls to stay strong and healthy. 


We're obsessed with your curls

Join the BY SELINA sustainable curly community on socials @byselinaofficial

Exeter, UK
Devon, UK
Exeter, UK
Subscribe for more By Selina

Subscribe to the BY SELINA newsletter for information on exclusive curly product launches, restocks and lovely sustainable curl care tips & tricks.