Introducing Bundle & Save!

Purchase 1 litre of your favourite BY SELINA Curl Cleanser & Conditioner or Scalp & Curl Cleansing Shampoo over on our Bundle & Save range.
New in

Shop the latest products

Sustainably created curl care for beautiful, effortless curls, waves and coils.

For curly, coily and wavy hair

Your curly hair heroes

The BY SELINA  sustainable curly collection is lovingly formulated by Selina and a small team of expert scientists. At the heart of BY SELINA is great quality curly products crafted with science, sustainability & simplicity in mind. 


Loved by curls everywhere

Game changing curly hair products!


Plastic Free Curly Girl method

The curly girl method can be completely plastic free thanks to By Selina Products. I have invested in all of the products and my hair has never been happier and curlier.

As a small business Selina adds a LOVELY personal touch to her deliveries, and the release of the defining curl gel has been a revelation for my curly wurly world.

I cannot recommend her products and plastic free ethos enough, and if you have curly or wavy hair and a conscience- her products are for you!


Oh my god, I’m loving my curls now with Selina’s products.

shop by hair type

Your hair, your style

scientifically formulated

Made in the UK

All of the BY SELINA formulations are created using the finest vegan ingredients. The entire BY SELINA collection is pH balanced, ensuring your cuticle lays down flat giving your curls amazing shine. Our specially designed curly products are highly concentrated and packed with nourishing, beneficial active ingredients that seek out and bind to damaged strands of hair helping your curls to stay strong and healthy. 


We're obsessed with your curls

Join the BY SELINA sustainable curly community on socials @byselinaofficial

Exeter, UK
Devon, UK
Exeter, UK
Subscribe for more By Selina

Subscribe to the BY SELINA newsletter for information on exclusive curly product launches, restocks and lovely sustainable curl care tips & tricks.