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Its finally arrived!!! Shop our all NEW Defining Curl Gel
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New Curls

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Refill Curls

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"BY SELINA is a collection of products lovingly formulated by Selina for curls, kinks & waves. At the heart of BY SELINA is great quality curly hair products crafted with science, simplicity & sustainability in mind".

Dr. Selina R. Church (Founder & Formulator)
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All our formulations are sulphate, silicone and paraben free. Each product is vegan, cruelty free and  proudly made right here in the UK.

What the BY SELINA sustainable curly community is saying....

"I love my curls now with the help of the BY SELINA conditioner"
Beckie
Beckie
"Absolutely love my byselina products. Been using for a long time now, and can’t fault them. I’ve had lots of compliments on my hair, and strangers approaching me to ask how I style them so well. But best of all is the difference it’s had in my daughters (age 5) hair. Bath times are not the same, and they look stunning. Also the customer service is lovely and much appreciated"
Natasha
NatashaTrustpilot
"On my last wash day I used a new styler and I may be a little bit in love. It's not very often I use a one and done. This gel did not disappoint. The Hydrating Curl Gel from BY SELINA has light citrus notes and smells amazing! It's not very often that I find a protein free styler that works well for me so I'm chuffed that is works so well"
Liane
Liane
"I recently purchased the curl cleanser and conditioner and the curl gel. They came beautifully packaged and my hair loves it. No frizz at all, just lovely soft curls 😊"
Jenny
JennyTrustpilot
The beautiful Jaineesha using the BY SELINA Curl Cleanser & Conditioner and the Hydrating Curl Gel.
Jaineesha
Jaineesha
Lindsay sharing those beautiful results using the BY SELINA Hydrating Curl Gel
Lindsay
Lindsay
"Have just purchased the curl cleanser and conditioner. Excellent product. Very good for de tangling. A small amount goes a long way. Also liked the personal touch with a hand written note. Highly recommend this product "
Irene
IreneTrustpilot
"I love Byselina products, I don’t get build up on my scalp which means my head no longer itches. The smell is fantastic too"
Edwards
EdwardsTrustpilot
"I love this conditioner. It is brilliant"
Rebecca
RebeccaTrustpilot
"Lovely speedy delivery. Fabulous gel, love the citrusy smell, leaves my hair feeling light and bouncy with defined curls. I can't believe I haven't tried this before. I have 3a/3b curls"
Leenah
LeenahTrustpilot
"I was first introduced to By Selina by my hairdresser Claire at Elevate Hair Studio in Exeter who used the products on my hair at my recent hair cut. I had a flaky, dry scalp and my hair is very fine and gets weighed down by products easily. I was delighted that after only one use my scalp is completely back to normal! Plus, the products are so lightweight that my hair feels perfectly moisturised but not at all weighed down. I’ve definitely found my new go to products!"
Becca
BeccaTrustpilot
"Incredible products that have completely transformed my hair. Super concentrated so a bottle lasts for ages. Selina always happy to answer any questions, great customer service. Love the focus on sustainability"
Evie
EvieTrustpilot
"Customer service is amazing, Selina really gives lots of advice and tips on how to manage curly hair and which product to use and how to. I cannot recommend her products high enough and smell amazing. Really lovely curls created with By Selina range. Wish I found them years ago! Finally I have good curly hair days! I also love the aluminium bottles and not plastic they look very elegant"
Lilian
LilianTrustpilot
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Scalp & Curl Cleansing Shampoo is a sulphate free lathering shampoo. Unlike most lathering shampoos, By Selina contains conditioning ingredients to help condition the hair whilst cleaning. This means that curls are left cleansed, soft and hydrated.

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Curl Cleanser & Conditioner is the ultimate product for a simple routine. This product can be used as a standalone hydrating conditioner or co wash. Infused with beautiful cleansing moringa and watermelon seed oil for beautifully healthy curls. 

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Conditioning Curl Detangler is a thick luxurious masque for ultimate curl care and hydration. Infused with beautiful light curl caring ingredients such as jojoba oil, moringa oil and tea oil.

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Hydrating Curl Gel is a medium hold gel to give both defined curls with volume too. The gel is best applied to wet or damp hair, scrunched into curls in an upwards motion followed by air drying or diffusing.

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How it works: Buy your New Curls bottle with your plastic pump once. Keep your pump, and for every bottle there after purchase your Refill Curls bottle with just a screw cap.

Your safety is our priority. Each product in the BY SELINA collection has been assessed by an independent laboratory and only contains safe, microplastic free ingredients.

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Salons and Distributors

Are you a salon or distributor interested in stocking BY SELINA? Then please do send an email with your details to selina@byselina.co.uk.