Autumn Curly Hair Routine

The seasons are changing, hot tea, sweaters and big autumn curls. Shop the Autumn Curl Care bundle which contains all your essentials. Strengthening Curl Cream for strength and nourishment, the Defining Curl Gel with a low glycerine content, perfect for those wet windy days and the Restorative Protein Drops to bring lackluster curls back to life
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Sustainably created curl care for beautiful, effortless curls, waves and coils.

For curly, coily and wavy hair

Your curly hair heroes

The BY SELINA  sustainable curly collection is lovingly formulated by Selina and a small team of expert scientists. At the heart of BY SELINA is great quality curly products crafted with science, sustainability & simplicity in mind. 


Loved by curls everywhere

Game changing curly hair products!


Love getting my parcels as they arrive quickly and beautifully wrapped with a lovely hand written card. The new defining hair gel is another great product to add to the other fabulous range by Selina. The gel gave really good hold and my curls stayed defined. Thank you Selina keep making great products xx


This shampoo is the most soothing for my scalp and uplifting for my wellbeing. The fragrance is my favourite; I always feel so much better after using this. I’m going to keep coming back for more! The service By Selina is top notch.

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Your hair, your style

scientifically formulated

Made in the UK

All of the BY SELINA formulations are created using the finest vegan ingredients. The entire BY SELINA collection is pH balanced, ensuring your cuticle lays down flat giving your curls amazing shine. Our specially designed curly products are highly concentrated and packed with nourishing, beneficial active ingredients that seek out and bind to damaged strands of hair helping your curls to stay strong and healthy. 


We're obsessed with your curls

Join the BY SELINA sustainable curly community on socials @byselinaofficial

Exeter, UK
Devon, UK
Exeter, UK
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